The authorities of Bolivia finally headed for a healthy diet – since December, the law on summer that McDonald’s and Coca Cola are not allowed to represent their products in the country. Refusal of fast food authorities decided timed to the end of the world, reports El Ciudadano. 
Photos from open sources After 14 years in Bolivia, the company McDonald’s was forced to close all of her restaurants, located in the three largest cities of the country: La Paz, Cochabamba and Santa Cruz de la Sierra. Thus, Bolivia is the first the Latin American state that will be left without McDonald’s. Moreover: a representative office of the world famous fast food chain stated that in this region, sales of hamburgers and big macs were the worst in the world in the last 10 years. This circumstance dealt such a severe blow to corporate management that decided to shoot the documentary Why McDonald’s went broke in Bolivia? “In this picture, the creative directors of the company trying to answer the question how after so many years of active burger propaganda bolivians still dare to give preference for pies. Moreover, as a rule, home cooking. After talking with local chefs, sociologists, nutritionists, educators and historians, McDonald’s representatives came to the conclusion that the problem is not in the hamburgers themselves and not even in their taste. Just the mentality of Bolivians does not accept the concept fast food. The inhabitants of this Latin American country are used to seriously relate to food. Bolivian consumers value quality food, which must be spent on the preparation of amount of time. They simply do not believe that healthy food may be “fast.” It was previously reported that fighting fast food, among others, the mayor of New York, Michael Bloomberg, decided. He imposed a ban for the sale of large portions of sweet soda.
End of the world
