A photo from open sources
As you know, the “yellow press” appeared in the United States America, namely – in New York, where at the end of the XIX century it was published the newspaper “The World”, which became famous satirical, most often far-fetched and scandalous publications. They were accompanied illustration depicting a baby in a yellow shirt. Soon readers began to call the “yellow press” any article or note, based on gossip and rumors.
In Russia, at the turn of the XIX – XX centuries, there was a publisher of “yellow the press “- Nikolai Pastukhov, who, presumably, is not even guessed about the “shade” of the Moscow leaflet that he was publishing. The merit and at the same time the flaw of Mr. Pastukhov was his orientation to the tastes and interests of the most popular reader, not a newspaper intellectual. “Leaf” with pleasure read in Moscow and beyond: coachmen and laundresses, small traders and artisans, students and lower-level officials – in a word all who belonged to the “unprivileged estates” of the royal Of Russia.
A photo from open sources
The newspaper Pastukhov scolded on what the light stands and, nevertheless, read – almost everything. According to the memoirs of contemporaries, even the noble Moscow nobles sent their servants to secretly deliver to them an “obscene and base” press.
Due to the popularity of his brainchild, Nikolai Pastukhov, who started the business from scratch, he soon opened his own printing house and after a short time became a millionaire. By the way not everything in the “Leaflet” was so base and scandalous, it was printed there and such famous Russian writers as Anton Chekhov, Vladimir Gilyarovsky, Alexey Plescheev and many others.
In the nineties of the XIX century, Shepherds makes his “Leaf” super popular, for this it even contains its own correspondents abroad, due to which the newspaper appears section “Foreign News”. All this allowed to bring the circulation to 30 thousand copies (at that time a record figure for Russian newspapers). And although many still called this edition “Kabatsky leaf” (in Moscow it was received by almost all taverns and taverns), Pastukhov could be proud of such an impressive success. More Moreover, many analysts of the time believed that his newspaper introduced to the reading of the press even the most illiterate people, and some even learned to read thanks to Leaflet.
Nikolay Pastukhov died in 1911 at the age of eighty years. After his death, the newspaper was published until 1918, when the editorial board began to have serious problems with the new government. And therefore in in March of that year, the last issue of “Leaf” came out – and the Russian the “yellow press” practically ceased to exist … so that in nineties of the twentieth century to revive and bloom truly terry color. However, this is another story …
Time Moscow Russia
