A photo from open sources
High technology has long been used around the world in advertising, including social. Marketing industry one country, it happens, thinks of one that leads to envy the scientific community is different.
Craftsmen from the Chinese company “Ogilvy and Mather” implemented extremely interesting social project designed to eradicate KRC residents have a habit of littering under their feet. Garbage on the streets of China considered the real scourge of the country: tons of used packaging, many cigarette butts, plastic bottles and other waste residents of large cities report to the nearest ballot boxes optional.
Ogilvy and Mather Advertisers Decide for a Case Study some irresponsible citizens. As a test company employees gathered demonstrations on the streets of Hong Kong various garbage, Chinese scientists have easily identified the DNA of it former owners, then in the laboratory restored to computer appearance of those who are used to litter on the streets. Portraits Hong Kong residents polluting their habitat exhibited in quality of outdoor social advertising. Each of hundreds of stands contains three portraits and the name of what these people left after myself on the street: a condom, a cigarette butt, used chewing gum.
The project, dubbed the “Face of Trash,” called in China has significant public outcry and widespread support authorities.
DNA China
