A photo from open sources
Probably there is no such person who wanted his cheated. And yet, tricking anyone is very simple, because our psyche is created according to certain rules that long studied by real manipulators.
Remember how gypsies skillfully work, and everything is fine know what these ladies are with their “gilt pen – and I’ll say what awaits you, “however, according to statistics, 90 percent people bite on this fishing rod.
But if only gypsies, today we are surrounded by much more professional manipulators – stores with their professional marketers who are specifically taught the skill to drive us anything at any price and at the same time leave us feeling satisfaction from such an imposed purchase. It seems to find fault there is nothing to it, maybe this is not a lie at all?
A photo from open sources
Yes, these are just marketing tricks. There are many of them, we will tell you just about some of the most commonly used in all without exceptions of modern grocery stores, we’ll not even tell you purpose, so that you know how you are being deceived, and can at least somehow resist this, but only for the purpose of universal enlightenment. because that much of the writing below you either know or almost know, but it does not teach you anything. Therefore, this article is more likely that people in some degree – biorobots with a certain set of programs. AND puppeteers, who know how these programs work, easily pulls us for strings, just like dolls …
The most attractive is always the middle option
If in the store almost the same product is offered for different prices, the buyer chooses – at an average cost. On dear the goods are sorry for the money, cheap is questioning the quality, but medium – just right. And marketers, knowing it well, by average price push the worst product, for example, expired or stale, which is about to become expired, not using in demand due to poor quality, and so on.
Pass by the yellow and red price tags
Which of us has not seen these bright yellow (sometimes red) price tags, on which the old price is crossed out and marked very attractive new. A person right there, even subconsciously, begins to calculate its profit, often without thinking, but how real is the old price. It’s usually taken from the ceiling, to attract customers, which is why some marketers often go too far, for example, setting a “new price” in two, or even in three times less than the “old” – this is even the most suspicious unsuspecting visitors to the store.
A photo from open sources
Such stocks sometimes even conflict with real ones. prices when customers see a yellow price tag, say with apples at 70 rubles, and happily buy them, and almost next to them is a tray of the same apples without shares for 60 rubles. Moreover, the store employees sometimes they even do it on purpose: those who find apples with a real price in 60 rubles, they will certainly buy them …
Manipulation with Nines
Is it in the store today, on the Internet, but prices, such as 99 rubles, 999 rubles and so on, just flooded the entire trading space. Sometimes it even reaches the point of absurdity – the price is 99.99 rubles, although a penny in Russia has long been “not walking.” Firstly, it is believed that 99 is always 100 is more attractive (not to mention 999 and 1000), although the difference purely conditional. Secondly, the nine is considered a magic number, able to attract attention or, rather, to zombie the buyer. You can believe it, you can not believe it, but Stripe at the beginning of this year, again conducted a study on this subject, which confirmed – it works, and how!
At eye level lies what the store wants to sell first turn
Statistics show that from medium shelves the goods go to first of all. People are too lazy to bend down and even more so look at the very top (and not everything can be seen there without glasses that are forgotten at home). But before my eyes – all that is needed. And if again the store if you need to push the stale goods, it will certainly be on medium shelves. Many buyers know this, but … they choose more often just middle shelves in supermarkets.
***
There are a lot of such tricks, not all of them are necessarily “fraudulent”, as is most often the case with stocks, but exclusively all of them work for one thing – to force you to definitely buy something (for it even came up with special smells; top sellers like milk and bread are on the farthest shelves so you ran around the store, etc.), no matter what quality and even what price.
A photo from open sources
The most amazing thing is that a person (suspects this manipulation his consciousness or does not suspect) leaves the store almost always satisfied. This is promoted today and self-service – the buyer himself chose everything (and did he?), no one he did not impose anything on him …
Russia
