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Entering a blog, a person becomes psychologically dependent on the context there. Facebook conducted a covert experiment in as a result of which it is proved that social networks can inspire emotions on a massive scale. Conclusions from a study conducted in January 2012, were published in the scientific journal PNAS. The authors material – employees of the data analysis department of FB. Essence The experiment was as follows. About 700 thousand were selected users who were then divided into two groups. For one groups formed a news feed with a predominant amount negative facts, for another, news was selected in which there were more positive. Selection took place automatically, by key according to. Then it was estimated what messages the users themselves write – negative or positive. Researchers Conclusion: The Stream of the Bad news encourages people to speak mostly negatively. AND vice versa: if a person reads something good, his own statements are mostly positive. This phenomenon can be called “emotional infection.” The study emphasized: being in a social network, a person becomes emotionally dependent on the context there. We do not stay ourselves yourself, voluntarily managing the assessment of the information received. On the contrary, information affects us, restructuring in a different way. Now many claim that the study was unethical. Illegal it is not: when registering, Facebook users agree, that the content of the site can be changed without special Notifications This includes troubleshooting, data analysis, testing, research and service improvement. “In addition, the authors articles indicate that the algorithm for selecting and displaying news changed by machine, without human intervention, which excludes the possibility data getting to the company staff.
Elena VIRSHINA
