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Scientists want to understand how people react to discounts and Special offers. British scientists using computed tomography scans the brain of buyers during a virtual walk around the store to understand how he reacts to special offers and other marketing moves, reports The Telegraph. It was previously proven that after about 23 minutes in the supermarket, the buyer stops putting in the grocery cart what was planned – by his actions at this moment begins to control the part of the brain that is responsible for emotions, because of which a person makes spontaneous decisions more often. And after 40 minutes in the store – for scientists estimate this is the standard time that people spend on purchases – he finally ceases to act rationally. Also scientists have found that every fifth buyer purchases goods from special offer even if it costs much more ordinary. “From previous works of scientists, we know that the human brain acts illogically when faced with an excess of information – how often in a regular supermarket. Now we found reliable a scientific way to test these results and understand exactly what happens in a person’s brain while he makes weekly purchases in store, “says Philip Adcock of Shopping Behavior Xplained, co-author of a future study whose words are cited in the edition. In the experiment, Adcock and his colleague from Bangorsky University students will take a virtual walk through the store, in which they can spend £ 80. They have to will choose from the list of goods those who would like to buy in the time of a real trip to the supermarket, while among them will be like offers at regular prices and with various discounts. Scientists will scan the brain activity of participants using computed tomography. Researchers hope so understand how customer’s attention “switches” from goods to others while shopping, and whether he is able to ignore goods with special offers.
Time
