A photo from open sources
“Well, it’s junk, their hands are growing out of the wrong place,” we swear we, when clothes are torn, shoes fall apart, it fails household appliance. We do not suspect that the producers of “junk” not armless stupid at all, but quite qualified specialists in their industry. It’s just that the product we bought was originally short life planned. Production growth as a guarantee the existence of industry The current world the capitalist economic system does not tolerate standing still. More is needed to survive in fierce competition. than competitors, produce, and more than they, sell, invest the profits in the expansion of production and further start a new circle. In a constant increase in production and sales is the key to the survival of the company, not to mention prosperity. The decrease in these two indicators for the management of the company sounds alarming alarm: the ruin of many corporations began precisely with of this. But how to get consumers to buy more and more? If a person is not sick on his head, he will not buy 50 jackets, 80 ties, 30 pairs of shoes and 10 mobile phones. If he has 2 hands, why does he need 3 watches? 
Photos from open sources
American manufacturers were the first to face this problem cars. The car boom of the beginning of the XX century was the impetus for the development of all American industry. Every family dreamed of own car. However, very soon the sales curve went down: fords, cadillacs, buicks, filled american cities, the market is full. Selling new car models it was getting harder, thousands of brand new cars were unsold. Conveyors were about to stop, firms threatened to collapse. Marketing specialists puzzled: how to make ordinary American to abandon a fully functional car and buy a new one? Status is everything! The masses became introduce the stereotype of the prestige of owning a car last models. The term of use of the purchased machine began to decline to 5, then 3 years. New models left the assembly line, and on automobile cemeteries were sent quite functional “Fords” and “Chrysler.” Other companies followed the example of car manufacturers. producing clothes, shoes, watches, etc. This publicity stunt “image – that’s all! “has been working properly to this day, forcing us buy prestigious things that are urgently needed in essence and not.
A photo from open sources
However, there remained a huge layer of potential buyers, for which “status” and “prestige” did not matter. They are not wanted to throw away more good things for the sake of acquiring the latter models. “Well then,” the smart heads decided, “if they buy a new thing only when the old becomes worthless, you need to the old one fell into disrepair as soon as possible. “” Products non-durable use “The course was taken on the release of goods with shortened life span. Working hours light bulbs quietly decreased from 2.500 to 1.000. Chemists of the concern DuPont developed heavy-duty nylon, from which they were worn up to 3 years. Developers along with technical talent award got the job that surprised them: to reduce the strength of the created nylon up to several months. Now guess the stockings from What kind of nylon did consumers get? Disposable goods 
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You probably already come across disposable pens in which the rod is not replaceable. The paste is over – the whole thing is thrown away a pen. Ideally, manufacturers the vast majority of goods should to be disposable. For example, clothes, shoes, dishes. Need to say, “successes” are already visible to the naked eye: remained in your city at least one point of receiving glass containers? This despite the fact that beer in glass containers are not uncommon, but its manufacturers are much it’s easier to buy a new batch of glassware than to mess with the collection old. Of course, many things MUST be disposable. No words Will not say against disposable medical syringes. But remember that no matter what arguments you bring (hygiene, health protection), the manufacturer’s main goal is completely different: shaking your wallets. And what cannot be made disposable should be fast become obsolete morally and technically. But is it worth it to shorten the time use, say, a refrigerator or a washing machine? After all buying a new model is not only a waste of money, but also thoughtlessly spent material resources of our planet, which not at all limitless. Made in USSR In many families still then use irons, watches, sewing machines (mechanical and electric) with the mark “made in the USSR”. Planned economy for her survival did not need artificial buildup production. Each product was laid double, or even triple margin of safety. Therefore, when the old people grumble that “earlier the boots were – not like the current ones, there wasn’t any wear! ” grinning, this is absolutely true.
A life
