A photo from open sources
The new search platform “Yandex” “Islands” offers users to work with sites directly on the search results page without going to the site. Commentators on the news have already expressed Concerned over Innovation Beta Launched in the summer of 2013, May 16, 2013 Yandex announced its new search platform “Islands”. The conceptual difference of the new platforms from the past – presentation of search results in the form interactive responses. Using interactive forms users will be able to interact with the desired resource directly on the results page. Search engine leads in your corporate blog an example with registration of airline tickets: if Now you need to find the airline’s website and only then go to the registration process, then in the platform “Islands” the user will be able Fill out the online registration form without going to the site. Yandex invites everyone to participate in the formation of search results site owners, taking out relevant information, buttons and forms your resource using interactive blocks (“islands”) in the search Yandex. So the sites of cinema can broadcast in search the issuance of movie announcements, and the medical center – forms for recording to to the doctor. A beta version of the new “island” search will be available in July 2013, however, an experimental site for owners resources and developers are working now. It published documentation and training form for creating your own “islands” on Yandex. Interestingly, the commentators on the Yandex blog already managed to express polar opinions about the expected innovations. Although several blog readers have approved the initiative Yandex, a considerable part of commentators managed to express skepticism on about the new platform. 
Photo from open sources An example of an interactive response in Yandex search results Already published concerns about that “site owners will give away their content for free Yandex, losing revenue from advertising “; what” with the introduction of such search will begin to panic, “because standard search methods Optimization will not work as before; and that “everything is done to keep traffic on Yandex resources, “indifferent to the fate of the owners of sites in which traffic crashes. Text: Vladislav Meshcheryakov / Photo: Yandex
The islands
