Monday – December 17, 2012 – at X5’s office Moscow launched a pilot “smart” store, in which for payment of goods radio frequency identification technology is applied (RFID technology). While shopping in it can only X5 employees. X5 Retail Group, Russia’s largest retail the company plans to open the first “store in late 2013 of the future “for a wide audience, it will be the Green Crossroads in Moscow, told X5 Corporate Relations Director Mikhail Susov. On Monday, the X5 office in Moscow was launched a pilot “smart” store in which to pay for goods RFID technology applied (RFID technology). While shopping in it can only X5 employees. The project “Shop of the Future” is created by three parties – X5 Retail Group, OJSC Rusnano and OJSC RTI. The corresponding agreement the companies signed in June 2011 in as part of the St. Petersburg International Economic Forum. Amount joint investment in the project is 350 million rubles.
Innovation to the masses
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“Shop of the Future” – Information Terminal © NVision Group “The next stage is the creation of the first store for the public use. We plan that at the end of 2013 it will be one of “Green crossroads,” said Susov. Then, during 2014 retailer expects to open three more stores in various regions. “Most likely, in Kazan, somewhere in Siberia and on Northwest “, – added the representative of X5. At the initial stage This project will be developed on the basis of Perekrestok supermarkets. After testing the technology in these first stores will be a decision is made on its further replication. For mass RFID applications require that the technology began to be applied by the suppliers themselves. According to Susov, X5 already started preliminary negotiations with some of them. Till tags on goods X5 applies independently. Assortment of pilot the store is 5.3 thousand items, of which less than 7% accounts for products that are sold without RFID technology. it goods whose packaging consists of metal, or using foil, which makes it difficult to read tags. “So far on such goods the system is unstable. But in the coming months we will modify the technology, “said Susov, explaining that in the first public store plans to use tags 100% assortment. By this time, as calculated in X5, the cost RFID tags will decrease markedly. Now one tag costs 3.5 rubles without VAT. As Susov emphasized, the use of this technology in X5 stores “no matter how much” will not affect the retail value goods. The managing director of Rusnano Georgy Kolpachev is sure that the introduction of RFID technology can “fundamentally change the industry.” “It’s like a barcode story. It’s impossible to use it only in a single store or in a single network. But if a significant share of the networks will go to it, then this will happen high-quality transition, “he added. It is expected that OOO Shop future “and will become a kind of system integrator who will help introduce new technology. According to Kolpachev, Rusnano plans to sell its stake in the project approximately in 2015-2016 years. How it works
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© NVision Group “Shop of the Future” – payment terminal The main feature of the “Shop of the Future” project is a new organization purchase system that does not require cashiers and sellers. Automatic identification of goods (they are marked RFID tags) allows you to track the movement of products from the manufacturer to the warehouse, from the warehouse to the trading floor to the consumer; control expiration dates; instantly receive information about quantity and assortment on the shelves and prevent the entry counterfeit. The visitor selects goods on the trading floor, puts them to the basket and goes to the automatic cash register (scanner). Omitting the basket with products in a special scanner compartment, the buyer sees on the terminal screen information about the selected product and the total amount. Items in the basket are scanned simultaneously, which significantly increases service speed. Then the goods are paid the buyer at a special terminal. “Shop of the Future” accepts cash, credit cards and payments c using contactless technologies, including telephones with NFC In addition, the Smart Store system has introduced the Smart shelf “and it is planned to introduce” Smart Carts. “On the” Smart Cart “, which so far only exists in the prototype, technology is used indoor positioning based on Wi-Fi network. “Visitor will be able to enter product names using the touch screen carts, and she independently paves the best route for trading floor, “says the director of the center for new technologies NVision Group (part of RTI OJSC) Mikhail Minkovsky. “Smart Shelf” collects information about the availability of goods, and in case of their absence passes information to store employees. “The shops less than 10-20% of revenue due to the lack of goods in the window, “- Minkowski says. According to him, the benefit from the launch of the project will be not so much in reducing the number of employees and reducing the overall payroll, how much in increasing service speed. So, the process of reading tags takes only 12 seconds regardless from the quantity of goods. According to him, on the basis of a pilot store technologies will be tested, which will then be implemented in public the store.
Moscow, Russia
